Using schema markup is a method of adding more information about your website to display below the title tag on your website. By doing this, search engines can generate more accurate search results and provide users with additional information.

According to the most popular search engines, three types of schema markup are common.

  • Microdata
  • RDFa

You can get the code without learning new code skills by selecting the type of content you want to mark up and manually adding the URL and data.

If you want to check if a webpage has schema markups, you can use Google Structured Data Testing Tool.

All kinds of content can benefit from schema markup, like articles, restaurants, movies, and even events. Likewise, there are a bunch of markup types that can help you rank higher in search.

Structured Data Format

Schema.org is the most commonly used vocabulary for structured data in search. It should be noted that Google and Bing have adapted the data fields in their way.

Google Search supports microdata, RDFa, and JSON-LD as structured data formats. RDFa is mostly markup, and microdata is data. The schema.org information is inserted directly into the HTML code contained on a web page. Managing hierarchy markup has proven difficult for Drupal dynamically generated markups since they are inherently unmaintainable.


For now, JSON-LD is the best implementation because it's a JSON-based Linked Data format. That's because it uses JSON to give consumers schema.org info. JSON-LD is an HTML markup alternative that works as a standalone island inside an HTML document.

Structured data's effect on rankings


Several experiments have been conducted to determine whether structured data affects rankings. The evidence of this markup improving rankings isn't conclusive at this time. Some suggestions are that search results that display more extensive rich snippets (such as those created by utilizing schema) will result in higher click-through rates. Find out how your audience feels about the rich snippets you'll get by using schema markup.

While it's tempting to add all the structured data possible on every page, it's not a good idea to put structured data about things you can't see or aren't on the page. Structured data shouldn't be used on every page but the front page only. Structured data is utilized for Organizations, WebSites, and WebPages. Please utilize the most specific type of Organization. Google will require an email address and a name for your Organization.

Other Schema Markups

Schema markups are also used on other websites. Site navigation markup for WordPress sites gives users and search engines a clearer understanding of your site structure to improve organic site links. Schema software application markups enable rich snippets for apps and app-rich snippets for websites.

In some schema markups, such as the Rating schema, a feature from another schema is highlighted. A business is rated based on a numeric scale, and it can be applied to a variety of businesses, whether they are online businesses or local businesses.

Structured Data

Make sure you test your existing or new schema markup with the Google Structured Data Testing Tool before implementing it. You would be considered Spammy Structure Markup if you did not follow Google's guidelines, which will negatively affect the ranking of your website.